Quality Calgary Digital Marketing Company

WE’RE JYZ DESIGN & MARKETING

We are passionate creatives connecting companies to their target audience

How professional creative makes digital marketing WORK

 In Design, Marketing, Social Media

Why great design makes a difference

Today, consumers are constantly confronted with an overload of information. Great creative design is how forward thinking businesses are standing out among the rest. How your social media presence or website should be engaging and up to date in order to be effective in reaching your target clientele. As marketers, we are constantly trying to find favor in the eyes of consumers. Creativity is one of the most important tools for success of a business in this ever growing digital world.

By focusing on visual engagement from the start, design focused companies are able to attract more customers with eye catching content earlier in the marketing process and today, this is happening more and more on social media. In particular using Facebook, Instagram and Google Ads.

Are you marketing or are you connecting?

Creating designs that we relate and connect with is essential in marketing because we are fundamentally emotional beings. Much of purchasing decision is driven by our emotional connection created by a specific idea or experience created through effective branding.

Research suggests that brands that engage consumers emotionally can command prices as much as 20% to 200% higher than competitors and sell in far higher volumes. This can mean creating posts that are one or a few of the following: informative, inspirational, controversial, motivational, instructional, aesthetically pleasing, an update, personal, etc. Some recent trends including “clickbait” headlines on images or titles on articles and videos – an example being “top 10” or “everything that’s wrong with…”, etc.

We look at companies such as Supreme and Bape who can charge up to 120 dollars for a simple tee-shirt. These brands have created a level of emotional value that is connected to them through their marketing tactics. They zero in and focus on their target demographic by attempting to reach those most influential in that group based on age, interests and income levels. This has also caused the surge of influencer marketing, meaning low cost high volume connections with accounts with less than 100k followers. Instagram has allowed many brands to surge based on brand building alone, especially those centered around aesthetics. Successful brands have been forced to become content producing machines and the recommendation has grown to post more often than once a day. To maintain consistency of messaging however, quality of the content cannot falter.

“People forget what you said, people forget what you did, but people never forget how you made them feel” – Maya Angelou

How do you use design to connect through marketing?

The online world is a vast space of stylish digital ad campaigns, illustrated emails, clever logos and amazing visuals. As such, the imagery itself is crucial to a successful digital marketing campaign. According to Brain Rules, only 10% of information that is heard can be recalled after three days have passed. But when a picture is added to that information, 65% is recalled. Being memorable is key to building a brand.

Gorgeous design alone won’t revolutionize your marketing if it isn’t targeted to the correct demographic. Researching your target demographic and distinguishing exactly what types of messaging will resonate with them makes all the difference in connecting and maximizing  opportunities.

Creating brand recognition through design

The main goal of branding is to elevate your company against competitors in the minds of your potential customers. Keeping your product or service at the front of their minds when thinking about your specific product or industry means the long hard battle of building brand awareness. By viewing just the product or service’s logo, tag line, packaging, color or pattern, potential customers should start to recognize a specific company’s branding. Large brands succeed long term by building certain associations through brand building marketing efforts.

Direct ROI from strategic design

Catching the attention of a potential customer in a professional straight forward way can offer immense ROI. What does your potential customer sincerely care about? A discount amount? A free shipping offer? A new product offering? Immediate ROI focused marketing offers this messaging up to the customer determined to be most concerned with this particular offering. Digital marketing can also utilize tracking codes and show ads to those determined to be in-market consumers, or remarketing to consumers already having shown interest through their navigation history.

Two car advertisements below are good examples of how a hard sell can be portrayed differently. The left one comes off as a pushy, low budget, 1970’s car lot feel while the right offers a level of trust with a modern look.

This is all accomplished through meticulous attention to design alone, it becomes the difference a potential customer’s confidence in your company before even picking up the phone or walking in a showroom. Designing your ad in a straightforward yet punchy way while catering to your target demographic is a great way to get more clicks and converts directly to ROI.

Recent Posts
Showing 20 comments
  • 123movies
    Reply

    Awesome write-up. I am a regular visitor of your site and appreciate you taking the time to maintain the nice site. I will be a regular visitor for a really long time. Jena Kendall Grayson

  • 123movies
    Reply

    Hello to all, the contents present at this site are truly amazing for people knowledge, well, keep up the good work fellows.| Ludovika Ced Modestine

  • diziler
    Reply

    We made it really, really simple for people to make a blog and put whatever they want on it. Stories, photos, GIFs, TV shows, links, quips, dumb jokes, smart jokes, Spotify tracks, mp3s, videos, fashion, art, deep stuff. Tumblr is 516 million different blogs, filled with literally whatever. Thomasina Stan Helen

  • diziler
    Reply

    Rock Alternative Classic Rock Classical Jazz Heavy Metal Blues Rock and Roll Classical Rock/Progressive Rap/hip-hop Progressive Rock Dance/Electronica Oldies Indie Rock Folk Soundtracks/theme Songs Soul/funk Country Thrash Metal Grunge Reggae Heavy Metal R&B New Wave Blues Rock Power Metal Psychedelic Rock Post Punk Big band Hardcore Industrial Religious Folk Metal Bluegrass Opera Metalcore Glam Rock Symphonic Metal Soul Techno Post-Rock Soft Rock Britpop Disco Alessandra Leif Stephens

  • turkce
    Reply

    Pretty! This has been a really wonderful article. Thank you for supplying this information. Abbie Wilek Franciska

  • turkce
    Reply

    Fantastic web site. Lots of helpful information here. I am sending it to a few friends ans also sharing in delicious. And certainly, thanks in your effort! Correna Gaston Lat

  • turkce
    Reply

    Hi there Dear, are you actually visiting this web page on a regular basis, if so after that you will definitely obtain nice experience. Philomena Kienan Sewell Corie Keen Ama

  • turkce
    Reply

    I learn something new and challenging on blogs I stumbleupon everyday. Cherin Rhys Eveleen

  • turkce
    Reply

    Your images are very vivid! I could picture myself in the story which is so important! Geri Gerhardt Pena

  • turkce
    Reply

    Wow, fantastic weblog structure! How lengthy have you ever been blogging for? you made running a blog look easy. The entire glance of your website is fantastic, as neatly as the content! Jorrie Markus Ianthe

  • turkce
    Reply

    I take pleasure in, cause I found exactly what I was having a look for. Malissia Kile Sikorski

  • turkce
    Reply

    I think the problem for me is the energistically benchmark focused growth strategies via superior supply chains. Compellingly reintermediate mission-critical potentialities whereas cross functional scenarios. Phosfluorescently re-engineer distributed processes without standardized supply chains. Quickly initiate efficient initiatives without wireless web services. Interactively underwhelm turnkey initiatives before high-payoff relationships. Jania Waldemar Diaz

  • 샌즈카지노
    Reply

    As soon as I found this website I went on reddit to share some of the love with them. Gert Oby Arvad

  • erotik
    Reply

    This post is priceless. Where can I find out more? Hyacintha Bryanty Adebayo

  • Xfhvnk
    Reply

    generic tadalafil canada – canadian online pharmacy tadalafil generic tadalafil

  • erotik
    Reply

    I conceive you have observed some very interesting points , regards for the post. Lanette Christian Dachia

  • Marcoswes
    Reply

    order tadalafil: http://tadalafilonline20.com/ generic tadalafil

  • Tjtgfq
    Reply

    finasteride 1mg – http://finasteridepls.com/ missed propecia dose

  • Jasonmic
    Reply

    medications without a doctor’s prescription: https://genericwdp.com/ india pharmacy

  • Jasonmic
    Reply

    pills without a doctor prescription buying prescription drugs from canada

Leave a Comment

Start typing and press Enter to search