[mk_page_section padding_top=”40″ padding_bottom=”40″ sidebar=”sidebar-1″][vc_column][vc_row_inner][vc_column_inner width=”8/12″][mk_fancy_title color=”#012b3a” size=”17″ font_weight=”500″ txt_transform=”capitalize” margin_bottom=”0″ font_family=”none”]Bud Bar Cannabis Social Media Management[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#012b3a” size=”40″ font_weight=”bold” txt_transform=”uppercase” font_family=”none”]Locally Owned Cannabis Company in #yyc[/mk_fancy_title][vc_column_text css=”.vc_custom_1631054384691{margin-bottom: 0px !important;}”]Through professional photography, social media marketing, and an immaculately curated Instagram feed, our goal was to build a loyal brand following for Bud Bar as they expand their business across Calgary and beyond!

By positioning Bud Bar as a memorable name brand in Calgary, we are able to assist in their goals of expansion as well as retain local clientele where Bud Bar has become their go to neighbourhood shop.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/12″][mk_fancy_title tag_name=”span” size=”28″ line_height=”72″ font_weight=”500″ font_family=”none”]|
|
|
|
|
|
|
|
|
|
|[/mk_fancy_title][/vc_column_inner][vc_column_inner width=”3/12″][mk_fancy_title tag_name=”h3″ color=”#e4be8a” font_weight=”bold” txt_transform=”uppercase” margin_bottom=”5″ font_family=”none”]Client[/mk_fancy_title][vc_column_text css=”.vc_custom_1631051817892{margin-bottom: 0px !important;}”]Bud Bar Cannabis[/vc_column_text][mk_fancy_title tag_name=”h3″ color=”#e4be8a” font_weight=”bold” txt_transform=”uppercase” margin_bottom=”5″ font_family=”none”]Scope[/mk_fancy_title][vc_column_text css=”.vc_custom_1631049725332{margin-bottom: 0px !important;}”]Photoshoot Production
Social Media
Digital Marketing[/vc_column_text][/vc_column_inner][/vc_row_inner][mk_padding_divider][mk_gallery images=”10072,10069,10073,10070,10071,10074,10076,10075″ column=”4″ height=”250″ orderby=”post__in”][mk_fancy_title tag_name=”h3″ color=”#012b3a” size=”40″ font_weight=”bold” txt_transform=”uppercase” margin_top=”20″ font_family=”none”]Photoshoot Production[/mk_fancy_title][vc_column_text css=”.vc_custom_1631055961128{margin-bottom: 0px !important;}”]With Bud Bar, our media production partner and our project manager, we collaborated between the teams to organize photoshoots with carefully planned shot lists, professional models and were able to schedule and capture the content we needed. Our graphic design and digital marketing teams were then able to take the content we created to communicate the Bud Bar experience, featured products, and generate informative and educative social posts for Instagram. As the legalization of the cannabis industry is fairly new in Canada, our team has worked hard to ensure that content we upload follows the strict guidelines of Facebook and Instagram.[/vc_column_text][mk_padding_divider][mk_fancy_title tag_name=”h3″ color=”#012b3a” size=”40″ font_weight=”bold” txt_transform=”uppercase” margin_top=”20″ font_family=”none”]Social Media Marketing [/mk_fancy_title][vc_column_text css=”.vc_custom_1631055511435{margin-bottom: 0px !important;}”]Our primary goal with social media was to keep customers informed of what’s available in store as well as create conversations with regular customers to understand what they’re looking for. To do this we utilize the poll and other functionalities of Instagram stories in order to ask meaningful questions that we can use for data collection.

To differentiate the Bud Bar brand from other local cannabis dispensaries, we look to do so through education. In our socials we address common questions customers have, spread factual information and promote the importance of users staying informed. Through their social media engagement on Facebook and Instagram, we are able to convert loyal followings into returning customers and share promotions and specials to keep customers informed of upcoming happenings![/vc_column_text][/vc_column][/mk_page_section]

Related Works