Packaging design takes a lot of research into the competing neighbours on a store shelf, what resonates with the desired audience and current market trends. We branded this new company from the ground up — starting from the name itself. The client wanted the look to be as simple as the ingredients, and to speak to a new millennial audience that craved what’s local, natural and good for them. We even wrote a brand story that spoke to the authentic Alberta farmer roots the owners cake from.

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