Selling products online in 2017
RIP Brick and Mortar
Photo: Brian Solis
As we stare into the abyss of empty department stores and the rubble of others, we see many once beloved brands crumble. As Sears continues to liquidate, Amazon soars into innovation.
eCommerce seems like a beautifully simple thing doesn’t it? Being able to sell your products without any margin sacrificed to big retailers means barriers to entry have enormously been dissolved. The future is and will be ease of accessibility. We believe there’s many important things to take into account to do it right. We’ve helped dozens of companies start and grow their online stores and we’ve crafted a formula on building a great eCommerce business. Learn more about our service here.
“Thus, in the future, instead of buying bananas in a grocery store, you could go pick them off a tree in a virtual jungle.” – Yasushiro Fukushima, Chairman, Square Enix
Logo & Branding
Recognition and associations. Absolutely crucial in a age of digital clutter and non-stop information. Especially in Calgary, many of us do not place a strong affinity on the visuals associated with companies. Entrepreneurs we work with understand the importance of creating a set of symbolism, colours, shapes and copy that will allow your customers to know you and remember you.
Great packaging speaks to your professionalism. Not sure what sells? We do. We use attractive, eye-catching design to make your products really stand out. Then we help with professional photography or mockups to portray your items accurately and beautifully.
eCommerce Website Design & Development
Now it’s time to sell. We’ll go over with you in depth everything you need to consider – from product picture uploads and product descriptions, pricing to shipping options, from wholesale pricing to registration forms… we can do it all and guide you through the process. We create conversion focused writing and design elements, pointing customers to the checkout button. Having your own website gives you power over the entire process, rather than be subject to online platform fees or large retail markups.
You’ve built a company, now what? It’s time to grab the attention of your customers. Depending on your company, we’ll recommend the best ways to reach your target audience. The most important part of modern marketing? Organic and targeted. Hard sell is sleazy and doesn’t work. We work on reaching the people open to finding you, even those actively looking for you. Driving experiences and referrals has proven incrementally more valuable.
“Truth is the easiest thing to sell.” – Daymond John, CEO, FUBU
Today, honesty sells. Believe in your product, make sure it’s something you’d be interested in yourself. Only then can you and/or your agency collaborate in portraying the message in an authentic way.
“When you say it, it’s marketing. When your customer says it, it’s social proof.” – Andy Crestodina, Co-Founder, Orbit Media Studios
Social media marketing is a great tool, we create quality content that gains followers and eyes. Google Search and Display networks also allow great targeting in an non intrusive way. We can also boost your SEO so people organically search and find you.